Sometimes we find a forgotten story in a jar. That's precisely why iksor was born: We believed that honey extracted from the mountains of Tunceli is not just a sweet delicacy, but a gateway to the land, people, time, and a healthy life.
According to TÜİK (Turkish Statistical Institute), Tunceli has the highest life expectancy at birth in Türkiye. Life expectancy exceeds 80 years on average. Those who know the secret to longevity in this region know: the icy cold water of Munzur, pure mountain herbs, clean milk, effortless neighbors' tables, and, of course, pure honey patiently produced by the hive.
But Tunceli is changing today. Young people are migrating, and the sound of village hives is fading. According to TÜİK and regional reports, there are approximately 80,000 hives left in Tunceli, the lowest number compared to neighboring provinces. While productivity per hive declines every year, life in rural areas is aging. Many young people don't want to stay in villages because they believe there's no hope, no income, and no story to tell. 
This is where iksor comes into play. We wanted to remind everyone of this grand story hidden behind a jar of honey. That's why we don't just produce honey; we're building a new way for young people and women in Tunceli to stay in rural areas. iksor is an example of social and green entrepreneurship. Because beekeeping isn't just a source of income here; it's a way to care for the land, protect nature, and preserve the wisdom passed down from generation to generation.
For us, every jar of honey isn't just a dessert on the table. Fair trade means giving full credit to labor. For consumers, it means having reliable access to pure, traceable, and unadulterated honey. A family in a big city can touch a woman's hive in Tunceli.
When a bee flutters its wings at the foot of Munzur, we want its story to be heard at a table in Istanbul, Berlin, or London. Because Tunceli's secret to longevity shouldn't be lost on supermarket shelves; let the taste of the earth and the labor of the bee be present on the table.
Today, iksor is a shared resource for everyone in Tunceli who wants to protect nature, people, and time. A young person at the hive works alongside an elderly person in the village. Bees don't just carry honey; they carry soil, roots, and solidarity into the future.
And we know: The secret to longevity in these lands lies in clean production, fair sharing, and solidarity. That's precisely why the iksor exists: to remember what we've forgotten, to keep alive what we remember, to put real honey on the table. Perhaps one day, the children who drink Munzur's water and eat this honey will protect their land like their long-lived grandfathers.
